Automotive Tech Trends at CES Asia 2019


CES Asia 2019 was the center of experience breakthroughs in vehicle technology, making cars safer while keeping drivers more connected. Held in Shanghai for its fifth year, the exhibition featured several electronic manufacturers from home and abroad to showcase their latest technology products. The N4 and N5 venues were dedicated strictly for the automotive sector to host more vehicle manufacturers than any other technology show in Asia. Many OEMs, including software and hardware suppliers displayed their technologies for smart vehicles.

After roaming the show floor, I discovered countless technologies.

Cars are smart

With the advancement of 5G, the maturity of hardware technology and the accumulation of machine learning, the efficiency of data production, data transmission and data processing will be greatly improved. An intelligent vehicle has hundreds of accurate sensors, and the huge amount of data collected by the sensors can be quickly transmitted. Data is analyzed and judged by artificial intelligence, allowing the vehicle to make the most accurate feedback on its actions. Smart vehicles will redefine the driving experience and dramatically change the way consumers interact with their cars.

Here are three main epics on smart vehicles and some examples:

  1. Autopilot-oriented L2 assisted driving system: driver status detection, gesture recognition, augmented reality, brain control assistance, traffic light recognition, and automatic parking (All driving assistance applications under different driving scenarios)
  2. IOV-oriented life service system: intelligent assistant, emotion recognition, smart home control, intelligent navigation, in-vehicle payment and other services
  3. Listening-oriented entertainment system: emotion recognition, virtual reality, holographic projection and independent sound area

My OEM round-up


A shaking Audi A8

Audi exhibited an immersive entertainment experience with their Audi A8. It actively shook the suspension system according to the camera view of the film and achieved the vibration effect synchronized with the film, allowing passengers to experience 4D movie effects in the vehicle. If passengers wore 3D VR glasses while driving, they can watch 3D images in the car and additionally see different 3D scenes displayed according to the driving conditions such as turning, braking, jolting, etc. This allowed passengers to experience the scene as it really occurred.


Nissan demonstrated their INVIsible-to-visible technology. Drivers wore VR glasses to experience augmented reality effects and not only saw objects around the vehicle, but also undetectable things that were out of sight. In the case of rain and snow, when vision is blocked, it simulated a sunny day. Other features include a drive with a virtual character in the co-pilot seat.

INVIsible-to-visible (left) and Brain-to-vehicle (right)

Can cars read your mind? With Nissan’s Brain-to-Vehicle (B2V), they can. The brain-control technology works by wearing brainwave devices that transmit the driver’s intentions to the vehicle faster, allowing the vehicle to make adjustments quickly. Two key benefits of this technology are enhancing the driver’s performance by prediction and detection. B2V technology can predict the driver’s actions and initiate those actions much faster such as reading the driver’s position and environment like pressure, temperature, etc.


Honda Xcelerator

Holograms, gesture recognition and digital smells were revealed at the Honda booth. Honda’s holographic projection technology is different from the traditional display screen. It presents the image floating in the air, filled with technological sense. This technology allows drivers to see navigation information from the front glass and also have passengers listen to unique sound experiences. Additionally, passengers occupying different seats experience independent video and sound without influencing each other.

Global biometric vehicle technology is advancing. Gesture recognition technology, which can understand the intentions of drivers and passengers. It allows them to perform desired functions without touching physical buttons or screens. Gesture recognition may be an important complement to speech recognition, especially for drivers with language difficulties.

Sound and image have always been the main content of electronic information transmission. We naturally use our eyes and ears, but the nose hardly seems to have a user experience. That may be about to change. Honda has teamed up with SCENT REALM, first enterprise based in China engaging in Digital Scent Technology and the first global digital scent solution provider, to create different scents in unique driving scenarios to improve driver performance or atmosphere in the vehicle.

SAIC Motor

SAIC 5G control platform, Future SAIC Motor 5G no-screen vehicle and Hydrogen fuel cell vehicle

China’s leading automaker, SAIC Motor, showcased their 5G remote control, 5G no screen vehicle and hydrogen Fuel Cell Vehicle (FCV). On display was their Roewe Vision-i concept car.

With 5G high bandwidth and low latency, real-time HD data is transmitted to the operating platform, providing a 240 Degree HD driving perspective for the driver to realize unmanned remote driving. The 5G remote control technology enables the driver to control a vehicle from a distance, approximately 50 km away.

SAIC Motor has initiated a new category of Smart Proactive Vehicle (SPV). The performance and space of SUV and MPV are retained on the hardware. SKY VISION system is applied on the software. It creates an immersive user experience, equipped with an intelligent assistant that can recognize the emotions and circumstances of drivers, and provide intimate services and reminders. The pixel headlights also projects traffic and signals markers around the Roewe Vision-i concept car which I call the 5G no screen vehicle. It’s a risky undertaking, but the concept car has a no-screen design cockpit.

Hydrogen fuel cell cars takes hydrogen as an energy source. They are more efficient when it comes to energy utilization, environmental friendly and secure. The maximum mileage is 550km and hydrogen injection can be discovered in five minutes providing environmental protection and free emission.


AIWAYS, Chinese manufacturer of smart electric cars, keeps the customer interaction experience in mind and meets their personalized needs such as image customization, voice customization, AR story platform, voice and image recording, and building virtual partners to accompany themselves in the car. 

HOZON Automobile

HOZON vehicle and HOZON-MI Smart Home

As a local brand with high cost performance of electric vehicles, HOZON Automobile is also equipped with intelligent vehicle system, and the system integrate smart home with MI ecology. It’s worth mentioning that the transparent A-pillar is achieved by projecting images onto the flexible screen on the windshield through an HD camera which solves the problem of the A-pillar blind area.

In the showroom, most suppliers offer driving-assist hardware (cameras, radars, chips, etc.) or software (integrated systems with various functions).

Driving monitor system determines a driver’s current state based on his or her facial expression such as fatigue, inattention, on a phone call, smoking or other unusual behavior can be detected. The car then gives feedback on sounds, air conditioning, vibrations and even smells.

According to road conditions, digital information such as traffic lights, road signs, pedestrians and vehicles are identified to simulate real road conditions then real-time judgment. Action feedback is given by artificial intelligence to achieve L2 (manual intervention is still needed) autopilot.

The wheel monitoring system analyzes the performance of all aspects of the wheel according to the data transmitted by the wheel sensor. It knows the wheel condition and provides timely reminder information to ensure driving safety.

From left to right: CalmCar-Driver monitoring system, CalmCar-Autopilot function and NIRA-Tire monitor

Next stop

My adventure at CES Asia has ended, but it’s definitely not the last stop. The hands-free driving experience is at the very beginning stage. OEMs are continuing to build a brand new driving experience for drivers and their passengers. Several automotive Tier-1 suppliers like CloudCar are contributing themselves to this and I’m looking forward to what’s next.

CloudCar’s purpose in the connected world is to offer automotive OEMs full control of the in-vehicle digital experience by enabling a global ecosystem of cloud-based services. Because of this, we’re committed to deliver a contextualized, personalized voice-first user experience in the car for OEM customers and making it become a reality.  Learn more about our solutions by visiting







随着5G技术的推进以及硬件技术的成熟和机器学习的积累,意味着数据生产、数据传输和数据处理 的效率将会大幅提高。一辆智能汽车拥有着成百上千的精确传感器,而传感器收集到的巨量数据也可以快速传递,再由人工智能进行分析和判断,让汽车做出最精确的动作反馈。智能汽车将会重新定义驾驶体验并显著改变消费者与汽车互动的方式








奥迪A8展示了沉浸式的娱乐体验。根据影片的摄像视角,主动摇动悬架系统,实现与影片同步的振动效果,让乘客在车内体验4D电影效果。如果乘客在驾驶时佩戴3D VR眼镜,他们可以在车内观看3D影像,并在转弯、刹车、颠簸等驾驶状态,看到不同的3D场景。这让乘客感受到了什么叫身临其境。




From left to right: INVIsible-to-visible and Brain-to-vehicle


Honda 本田汽车

Honda Xcelerator



声音和图像一直是电子信息传输的主要内容。我们已经习惯了使用眼睛和耳朵,然而对鼻子而言几乎没有任何用户体验。这种情况可能即将改变。本田与中国首家从事数字气味技术的企业和全球首家数字气味解决方案提供商——气味王国(SCENT REALM)合作,在独特的驾驶场景中创造不同的气味,以改善驾驶员的驾驶状态和车内氛围。

SAIC Motor 上汽汽车

SAIC 5G control platform Future SAIC 5G no-screen vehicle & Hydrogen fuel cell vehicle


上汽集团推出了一款新型智能主动车辆(SPV)。在硬件上保留了SUV和MPV的性能和空间。软件采用SKY   VISION 系统。没有屏幕,而处处皆是屏幕,打造了沉浸式用户体验。配备了一个智能助手,可以识别司机的情绪和状态,并提供贴心的服务和提醒。像素大灯还投射交通和信号标记在车身周围,称之为5G无屏车。一个无屏幕设计的概念驾驶舱是一个大胆的尝试。




HOZON Automobile


HOZON vehicle and HOZON-MI Smart Home




车轮检测系统根据⻋轮传感器传输的数据分析车轮各方面的性能,监测车轮状况,给予及时信息提 醒。保证行车的安全性。

From left to right: CalmCar-Driver monitoring system, CalmCar-Autopilot function and NIRA-Tire monitor



CloudCar目标是在互联世界打造基于云服务的全球生态系统,为OEM提供可以全面控制车机的数字化体验。正因如此,我们致力于为OEM客户提供一种情境化、个性化、语音优先的车机用户体验,而这正在成为现实。访问 了解更多我们的解决方案。

By | 2019-07-19T08:28:38+00:00 July 17th, 2019|Categories: Blog, CloudCar, Industry News, Product Experts|Tags: , , , , , , , , , , |