Car technology, concepts and trends at Auto Shanghai 2019

 

中文

It’s been less than a month since I joined CloudCar in China and I’ve already had the exciting opportunity to attend my first auto show with the company.

Global automakers, both established players and Chinese startups, showed off their innovation and technologies at the 18th Shanghai International Automotive Industry Exhibition. I visited several car OEMs on the floor from various automakers, leading U.S. or European brands to local Chinese ones, joint ventures and more.

China’s largest automaker, SAIC Motor had their local brands like Roewe, MG Motor, Maxus, and Baojun visible on the show floor. Their lineup of new vehicles are moving towards economical pricing targeting the young audience which includes an infotainment system by Banma Network Technologies. Banma Network Technologies is an internet startup founded in 2015 by a joint venture between Alibaba and SAIC Motor.

Roewe, vehicle brand of SAIC (first two left photos) and MG, the initials of Morris Garage

Joint venture brands of SAIC-GM like Cadillac, Buick, and Chevrolet are moving in the direction of a low-end to mid-end consumption and performance models for the early adult to middle-aged audiences. Their infotainment system is from Onstar, a subsidiary of General Motors.

SAIC-GM, brand automobiles from mainland China

The upcoming innovation OEM brands in the market are shining a light on their Internet gene. They are guiding the clean energy, car networking, and intelligence. Normally, they have their own ecosystem and in-vehicle system with connected apps and cool websites.

The “BAT” which stands for Baidu, Alibaba and Tencent is going to become “BATH” as witnessed by the recent commitment of Huawei. These key players are joining the connected car playing field with their “Huawei Connected Vehicle Solution.”

Electric vehicles (EV) featured as a high-profile role at Shanghai Auto. Global purchase of EV cars continue to rise. However, there are several technology challenges that OEMs still face. For instance, finding solutions to overcome range anxiety is a challenge where drivers are anxious about running out of charge before reaching a charge station.

CloudCar is shaping mobility for a sustainable future by working closely with OEMs and EV content/service providers. With our voice-first solution, CloudCar offers a unique and seamless approach to electric vehicle charging. Our artificial intelligence and machine learning algorithms work together to make relevant predictions based on the driver’s unique profile and vehicle data. We integrate all the popular service providers for global OEMs so they can have an opportunity to have it all, especially when they step into the foreign markets outside of China.

A look at the show floor

At the show, I also observed how OEMs proudly displayed intelligent features of the car.

These features generally fell into three categories:

  • Driving assistance system (Adaptive Cruise Control Autonomous Emergency Braking)
  • Driving secure controlling system (Anti-lock Braking System Electronic Stability Program)
  • Infotainment system (AI assistance)

All systems will have its visualization on the head unit in-vehicle and on the phone off-vehicle.

Several other automakers made their global debuts. Audi unveiled their vision of the electric cars. The Porsche Cayenne Coupe made an auto debut highlighting their fully automatic panoramic roof and other impressive “extras” from seats to the rear spoiler.

Volkswagen debuted their Jetta sub-brand for China, while BMW showed off a version of their 3 Series. Geely, China’s highest-profile carmaker with investments in Volvo and Daimler, launched a premium all-electric car brand called Geometry.

One of the line-ups from Volvo, in affiliation with Geely

WeiLai, also known as NIO in the U.S., brought its entire family of vehicles, plus previewed the new ET7 Concept. While NIO has a North America headquarters in Silicon Valley near our CloudCar office, they currently sell their cars only in China. However, they plan to expand their sales to Europe and the U.S. someday.

The NIO ES6 all-electric, 5-seater mid-sized SUV

Another concept car called the Rhombus, which is a battery-powered electric vehicle was debuted by Toyota. The Rhombus is designed differently with one driver seat centered at the front and seats for the passengers in the back. Their concept car also targets the younger consumers, specifically born after 1990.

After attending the show, my observation of the automotive industry is it is going to balance the hardware and software technology, especially for the innovative electric car brands. In-vehicle experience is by all means an essential part of driving. Intelligent vehicle and vehicle networking is becoming more and more popular for all brands, creating and disrupting markets, and leading the way to several opportunities.

 

 

加入CloudCar 中国快一个月了,非常开心能代表公司参加车展。

包括成熟品牌和中国新兴品牌在内的全球汽车制造商,在第18届上海汽车工业博览会上大放异彩。我拜访了一些欧美领导品牌和中国本土或合资品牌的制造商。

中国最大汽车制造商—上汽集团,旗下的荣威、名爵、大通和宝骏在展会上有新车型展出,这些品牌以实惠的价格面对年轻消费者,其车载娱乐系统装配了斑马智行。斑马网络科技由阿里巴巴和上汽在2015年联合打造。

荣威,上汽旗下品牌 – MG, 源自Morris Garage 品牌

上汽通用的合资品牌——凯迪拉克、别克和雪弗兰,主要面向中低端消费市场。其配备的车载娱乐系统为安吉星。安吉星是通用汽车旗下的子公司。

上汽通用,中国大陆汽车制造商

即将上市的创新汽车品牌以其互联网基因让人注目。这些品牌主张清洁能源,车联网和智能。通常,他们拥有自己独立的车载生态,车载系统,手机APP,网站等一脉相承。

“BAT”代表百度、阿里、腾讯,正在走向“BATH”华为在最近的动作中展示了在科技领域中的地位。这些互联网巨头都在加入车联网领域,打造“华为车辆网解决方案”。

电动汽车在车展上扮演了一个引人注目的角色。全球电动汽车购买量持续上升。然而,制造商仍然面临着一些技术挑战。例如,司机在到达充电站之前会担心电量不够,找到克服续航焦虑的解决方案是一项挑战。

CloudCar与汽车/电动汽车厂商以及内容服务供应商紧密合作,为可持续发展的未来提供动力。凭借我们的语音优先解决方案,CloudCar为电动汽车充电提供了一种独特无缝的方式。我们的人工智能和机器学习算法根据驾驶员独特的用户画像和车辆信息做出相关预测。我们为全球制造商整合主流的内容和服务供应商,让他们可以“一个足矣”,尤其在本土品牌制造商进军国外市场的时候。

在展会上,我关注到了厂商们引以为豪的一些智能特性。

这些智能特性大致分为三类:

  • 驾驶辅助系统(例如自适应巡航控制和自动制动系统)
  • 驾驶安全控制系统(例如防抱死系统和车身电子稳定程序)
  • 娱乐系统(例如智能助手)

所有的智能系统都在中控屏和手机上达到车辆参数可视化。

有几家制造厂商在展会上也是首次亮相。奥迪公布了他们对电动汽车的设想。保时捷卡宴轿跑首次亮相,它的全自动全景天窗以及从座椅到整流板的改进较为抢眼。

大众在中国首发新捷达,宝马也展示了包括x7在内的新版本车型,收购沃尔沃和戴姆勒的吉利汽车推出了高性价比的电动汽车品牌“几何”。

吉利沃尔沃xc40

蔚来汽车(在美国叫NIO),展示了所有家族车系和新的ET7概念车。蔚来汽车在北美的总部位于硅谷就在CloudCar办公室附近,但目前蔚来汽车只在中国销售。或许某天他们会将市场延伸至欧美地区。

蔚来ES6,中型suv

另一款名为“菱形”的电动概念车由丰田汽车推出,这款车别出心裁,前排只有一个驾驶位,乘客位在后排。同样瞄准年轻消费者,尤其是90后。

参观后,我注意到汽车行业正在平衡硬件和软件技术二者的关系。尤其对于创新的电动汽车品牌,车内软件的用户体验是驾驶过程必不可少的一部分。智能汽车和车联网正越来越受各大品牌厂商的重视和欢迎,同时也带来了一定的市场冲击和机遇。

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