On April 2, CloudCar’s Vice President of Products Letha McLaren spoke on “Personalizing the In-Vehicle Experience” at the annual Global IoT Conference in Santa Clara, Calif.
The Global IoT Conference is a three-day event showcasing the rapidly growing Internet of Things (IoT) market and the vast opportunities it has for various technologies and organizations, explored by leading experts in the IoT space. Letha led a discussion around the importance of a personalized in-vehicle experience.
For Letha, her weekday mornings begin in the car once she’s out of the house. In a perfect world for drivers, her vehicle knows Letha’s first stop is dropping off her son at school while playing his choice of music – children’s music. Next route is to the gym. The media in the car changes to a more up-tempo music that energizes Letha before her spin class. Now, it’s time to drive in to work. On her way to the office, Letha’s car plays world news or dials in for an 8:30 a.m. meeting on her calendar. All this, without picking up her mobile phone.
Some of this sound familiar and interesting to you? For attendees in Room 201, it did.
Letha shared these examples of her morning routine to explain the relevant functions of the in-vehicle experience enabled by Machine Learning.
During her talk, Letha also gave attendees an inside look at current market demands for drivers. She touched on how device interfaces have evolved from remote controls to touchscreens to today’s smart gadgets and how that evolution currently impacts the drivers’ expectations. Letha elaborated more on four key driver use cases including a personalized media experience, predictive Point of Interest (POI), enhanced productivity and the connected home experience.
Through a combination of Natural Language Understanding (NLU), Artificial Intelligence (AI) and Machine Learning (ML), CloudCar builds a personalized profile for drivers. CloudCar’s distinct platform offers OEMs a driver-centric intuitive experience, control of data, expansion to new regions without firmware update requirements and more.