On June 6-7, CloudCar joined all the major players in the car industry at this years TU Automotive Detroit, the world’s biggest conference and expo for autonomous and connected cars.
I arrived in Novi, Michigan, just about 30 miles away from Detroit. Before entering the Suburban Collection Showplace building, large tents and colorful feather flags caught my eye in the parking lot, so I stopped by to see technology demonstrations from companies like Arbe Robotics and Renesas. In the Renesas Zone, the Renesas and Green Hills Connected Cockpit Vehicles were demonstrated and I learned about their security advancements for the connected car. With autonomous driving just around the corner, it is nice to see automotive companies take a holistic view in cybersecurity and safety.
I made my way into the large exhibition to see more of what the future holds for connected cars. On the show floor, more than 150 booths demonstrated their products, gave live demos and pitches in the key areas of connected, autonomous, shared and electric vehicle markets. What was fascinating for me to see were the growing partnerships among technology companies, Tier 1s and OEMs advancing in cybersecurity, payments and sensors. With the complex problems facing our industry, it is not surprising that many of us are moving towards a collaborative approach for finding connected car solutions and delivering tremendous value to customers.
When it comes to payments, First Data had a large presence on the floor with a gas pump and gigantic mobile smartphone (that was fun to play with!). They demonstrated their automotive solutions and discussed how like CloudCar, they partner with companies to monetize networks and bring value to their consumers and brand.
Vulnerabilities are found in every connected machine exposed to the internet and could be a significant threat. Automotive and cybersecurity experts such as Karamba Security and Phantom Auto are jointly working to improve the security and safety of autonomous cars. While Karamba’s Carwall solution prevents attacks on autonomous vehicles, Phantom Auto’s remote safety solution takes control of the vehicle if it cannot operate on its own safely.
Facial recognition technology is making progress as human emotions are still a driving factor in the connected car. Companies like Affectiva and Wind River are joining forces to help reduce the number of accidents on the road by building an advanced driver monitoring system. Affectiva Automotive AI measures facial expressions and emotions in real-time detecting drowsiness such as yawning, eyelid closure and blink rates. Connecting these technologies to relevant and personalized content will make the driving experience much safer in the future.
The two full-day speaking agenda had engaging panel discussions covering topics like in-vehicle content in the autonomous era. With our cloud-based embedded solution, CloudCar integrates regionally relevant content across multiple domains in the in-vehicle infotainment system.
5G service is coming and Ericsson gave some insights on how automotive is one of the most important industries to drive its connectivity requirements. There will be many more connected devices, higher speeds, authentication and security, just to name a few. Other experts at the show also gave valuable insights on subjects encompassing around the realities and predictions of electric-powered vehicles and how smart cities of the future are bringing urban mobility.
This year’s TU Automotive Detroit not only offered CloudCar the ability to learn from the 175+ speakers from across the automotive industry, but it also gave us the opportunity to reconnect with partners like Parkopedia, Accuweather and Jaguar (also named as one of the OEMs of the year during the TU-Automotive Awards) and establish new connections for future collaboration.
With the technological advancements in the automotive industry, I’m excited to see what’s in store for us in the next few years to come!
Some fun facts about Detroit:
- Detroit became the center of the auto industry and is popularly known as the “Motor City.”
- The “Big 3” largest American automakers, Ford, General Motors and Chrysler, all started and headquartered there.
- Musulin, Kristin (2018, June 11) “Detroit is now home to the ‘World’s Smartest Intersection’.” Smart Cities Dive.